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The Neopets Addiction

Title: The Neopets Addiction
Date: Thursday, 1 December 2005
Publisher: Wired
Author: David Kushner
Main source:

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20 million kids can't get enough - and neither can advertisers. How a virtual animal kingdom became a product placement paradise. Every day after school, 11-year-old Tyler Gagen hurries home down the country roads of Hastings, Minnesota, to play with Buddy. "He likes hot dogs and cake," Tyler says of his pet. "I haven't brought him to the grooming parlor yet, but I will. He gets the royal treatment!" Tyler also cares for a half-Siamese tomcat, Arctic, and two cocker spaniels, ... [Read the rest at]