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Trying to bend manager' minds

Title: Trying to bend manager' minds
Date: Monday, 23 November 1987
Publisher: CNN
Author: Jeremy Main
Main source:

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(FORTUNE Magazine) – IN THEIR OCCASIONALLY feverish effort to become more competitive, American businessmen have grabbed for one restorative after another, some of them quite strange. None seems stranger than the human potential movement, which for years has offered the ordinary citizen a vaguely defined breakthrough experience: In a weekend or so, change your life forever. Now prophets of the movement have begun to argue that they can fundamentally change companies the same way, by appealing to emotions rather than reason. ... [Read the rest at]