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Scientology spin and the missing PR flack

Title: Scientology spin and the missing PR flack
Date: Thursday, 9 March 2000
Publisher: NOW Magazine
Author: Enzo Di Matteo
Main source: link (414 KiB)
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The Church of Scientology is not exactly used to syrupy press coverage. Too many weird scenes inside that gold mine, if you believe the tales of ex-members.

But this week the church got some favourable spin on the front page of the Town Crier for its cleanup efforts in the Yonge and Isabella neighbourhood where there've been two recent shootings at nightclubs.

The Crier's acting editor, Ken Shuler, says he knows something about the church's controversial past. "Yeah, I was kinda wondering about that," he says.

But he was "hard up" for a front-page story when it came walking right in the front door in the form of Scientologist Tim Bewcyk.

The front-page colour photo of shiny, happy, garbage-bag-totting Scientologists also came compliments of the church.

"It's kind of a strange coincidence," Shuler says.

Meanwhile, in other Scientology news, church spokesperson Al Buttnor, it seems, won't be fielding media calls for a while.

Depending on who you talk to in the church, Buttnor is either on vacation, on a special project, or on sabbatical. For the uninitiated, that's Scientology-speak for spiritual rehab.