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All of them, those in power, and those who want the power, would pamper us, if we agreed to overlook their crookedness by wilfully restricting our activities.
“Refus Global”, Paul-Émile Borduas
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Selling Scientology

Home > Scientology library > Jul-Dec 2008

Title: Selling Scientology
Date: Thursday, 7 August 2008
Publisher: Portland Mercury (Oregon)
Author: Matt Davis
Main source: portlandmercury.com

Tags: Anonymous (group) • Apollo (formerly, "Royal Scot Man"; often misspelled "Royal Scotman", "Royal Scotsman") • Blackmail • Chuck Beatty • Confidential preclear (PC) folder • Cost • David Miscavige • David Miscavige: physical violence • Dianetics: The Modern Science of Mental Health (book) • False imprisonment • Gwen Mayfield-Barnard • Jeff Hawkins • John Brodie • Karin Pouw • Lawrence H. "Larry" Brennan • Marc Headley • Matt Davis • Mitch Brisker • Office of Special Affairs (OSA) (formerly, Guardian's Office) • Operating Thetan (OT) • Portland Mercury (Oregon) • Protest, picket • Ron Miscavige • Salary • Sea Organization (Sea Org, SO) • Shelly Corrias • Suppressive person (SP) • Tommy Davis • Watchdog Committee (WDC) • Xenu (Operating Thetan level 3, OT 3, Wall of Fire)

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In the mid-1980s, more than ever before, television advertising was about big budgets and excess. Bucking that trend was Scientologist and marketing whiz Jeff Hawkins, whose understated, minimalist TV ads for L. Ron Hubbard's Dianetics helped launch the book onto the best-seller list—and arguably sparked a worldwide interest in the religion. Hawkins' ads featured simple questions like, "Why are you unhappy?" in white print against a black background, backed by edgy music supplied by Hawkins' friends, and finally, a shot of ... [Read the rest at portlandmercury.com]