Scientology Critical Information Directory

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The Scientology Story: The Selling of a Church // The Courting of Celebrities

Title: The Scientology Story: The Selling of a Church // The Courting of Celebrities
Date: Monday, 25 June 1990
Publisher: Los Angeles Times (California)
Authors: Joel Sappell, Robert W. Welkos
Main source: articles.latimes.com

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Testimonials of the famous are prominent in the church's push for acceptability. John Travolta and Kirstie Alley are the current headliners. The Church of Scientology uses celebrity spokesmen to endorse L. Ron Hubbard's teachings and give Scientology greater acceptability in mainstream America. As far back as 1955, Hubbard recognized the value of famous people to his fledgling, off-beat church when he inaugurated "Project Celebrity." According to Hubbard, Scientologists should target prominent individuals as their "quarry" and bring them back like trophies ... [Read the rest at articles.latimes.com]