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Are you there God? It's me, Madison Avenue // How to make an ad for a church

Title: Are you there God? It's me, Madison Avenue // How to make an ad for a church
Date: Monday, 6 July 2009
Publisher: Slate Magazine
Author: Seth Stevenson
Main source: slate.com

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The Spot: ''"You are not your name," says a voice-over announcer, as we see a series of different nametags. "You're not your job." We see people in the uniforms of different occupations. "You're not the clothes you wear or the neighborhood you live in." Images continue to illustrate the litany of things that you are not. "You are a spirit that will never die," the announcer concludes. "And no matter how beaten down, you will rise again." The tag line: "Scientology. ... [Read the rest at slate.com]