All of them, those in power, and those who want the power, would pamper us, if we agreed to overlook their crookedness by wilfully restricting our activities.
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"I have the ability to communicate to
other people without any feelings whatsoever and my income increased
by 360%!!" — Adolfo
Quintero, current scientologist, in "My Success in Scientology"
"HARD SELL: It is necessary in
writing an ad or a flier to assume that the person is going
to sign up right now. You tell him that he is going to sign
up right now and he is going to take it right now. That is
the inference. One does not describe something, one commands
something. You will find that a lot of people are in a more
or less hypnotic daze in their aberrated state, and they
respond to direct commands in literature and ads." — L. Ron Hubbard,
26 September 1979,
"Marketing Series 12 - COPYWRITING"
"Sentencing Mazier for three years in prison, the judge
said 'amassing money is one of the essential concerns if
not the only concern of the Church of Scientology'." — ITV
England, "The
Big Story: The S Files", 1996
|
"Control = Income. When you have people who cannot control
people on PE and Registration posts [Scientology's sales
points] your income
falls or vanishes" — L. Ron Hubbard, 21 February 1961, "Choosing
PE and Registration personnel"
"To only way you can control people is to lie to them."
— L. Ron Hubbard, June 1952, "Off the Time Track"
|
The New York Inquirer (Feb. 2007): "Scientology's Hard Sell" by Cat Spencer [...]
Money. That’s all it was about as far as I could see.
It wasn’t about spiritual enlightenment, helping
people, or making my life better. They wanted to
take me for my hard-earned dollars through
persuasion, aggression, and good old-fashioned guilt
tripping. (Don’t you want to get better? Then buy
this book! Attend this conference!) It was Madison
Avenue thinly cloaked by religion. At least
advertising companies are blatant about what they
are trying to do. It’s a known fact that advertisers
try to make consumers feel like they are lacking,
and that the solution to their problems will come
once they purchase that
beer/shoe/yogurt/lipstick/cruise/handbag. [...]
Affidavit of Michael Leonard Tilse (19 April 2003)
Such registrars as Howard Becker and Michael Roberts
even came to my house uninvited and verbally "double-teamed"
me, playing on my "buttons" of my desire to help and
support my religious philosophy for hours until I was
emotionally beaten into giving them more money for the
IAS. I was made to feel guilty
if I did not give them more money. I had to forcefully
ask them to leave more than once. One time I had to
flee my own house because they were putting so much
manipulative emotional pressure on me.
Affidavit of Maria Pia Gardini (19 January 2001, part 2)
9. At 6:00 p.m. Charmaign woke up. She was yelling
and screaming, "Why did you let me sleep!" We
told her she was so drunk she couldn't stand up from
the chair. She then started right in telling me
she wanted $35,000 from me for a Cornerstone donation
to the project. She told
me she would not leave the house until I paid.
This went on until 8:00 p.m. as I tried to resist her
in every way, even locking myself in the bathroom for
half an hour with her banging on the outside saying
she would never leave.
Church of Scientology International (29 September 1987): "International Management Bulletin No. 108: What is life worth? The importance of Hard Sell" (excerpt)
How To Boom Your GI [Gross Income] The most successful orgs have very hard selling registrars. They apply the LRH data in the new Hard Sell pack and they are experts in Big League Sales Techniques. The top registrars on the planet sell more services and get more people up The Bridge in one week, than others (who do not know and apply the LRH Hard Sell data and Big Leagues Sales) do in a whole year. Fact! And this is not just a question of making money, it is a question of getting public contacted and onto and up The Bridge. The registrar can make all the difference applying LRH Tech on Hard Sell. The thing to do is:
Scientology sales staff ("registrars")
are extensively trained and drilled in hard-selling
techniques. The first stage of recruitment is
to focus the person's attention on the most distressing
areas of his or her life (the "ruin"). Hypnotherapists
might call this an "emotional induction". Any intense
emotion tends to overwhelm critical thinking. The coolness
of rational thinking is distinct from the heat of the
emotions. The recruiter then plays upon the person's
fear that the condition will worsen. Then the "solution"
of Scientology is offered.
Jon Atack: "The Total Freedom Trap: Scientology, Dianetics And L. Ron Hubbard - Hard Selling"
Hard selling techniques are another aspect of the use
of undue influence or destructive persuasion upon members.
Clients of Scientology are harassed with demands for
ever increasing "donations" for auditing and indoctrination
Completion of the Scientology "Bridge" costs in the
region of £200,000 or $350,000 (there are Scientologists
who have paid even more). Many Scientologists have found
themselves homeless and deeply in debt as a result of
high pressure selling. Sales interviews
can last for as much as 13 hours; and depend upon the
sophisticated manipulation techniques described in Les
Dane's Big League Sales Closing Techniques.
BBC (1999): "French scientologists guilty of fraud"
The former leader of the church in southern France,
Xavier Delamare, was sentenced to two years in jail,
including 18 months suspended, and fined 16,000 dollars
for manipulating people into giving
money to the church.
St. Petersburg Times (1998): "Scientology got blame for French suicide" by Lucy Morgan
Mrs. Vic said
Mazier kept pressuring her husband to borrow 30,000
francs (about $6,000) so he could take the Purification
Rundown course after Vic had spent several months taking
other less expensive courses.
On the day before her husband's death, Mrs. Vic testified, Mazier came to their home in Lyon and urged her to sign loan papers for the money. She said her husband became highly agitated, paced the house and went to the Scientology center in Lyon instead of going to his job as an industrial designer. "Mazier said (Vic) was not well and had to take this purification to get well," Mrs. Vic recalled. "I said no, we have enough money problems, we can't spend 30,000 francs like this." After spending a day with Mazier and failing to convince his wife to help obtain the loan, Vic returned home looking for papers so he could apply for the loan by himself, Mrs. Vic said. "He was just coming in and out, very agitated," she said. "He kept getting up out of bed, he was unable to sleep." At 5 a.m. as she tried to stop him, Vic dashed toward the window in the room where their two sons were sleeping. "He said "Don't keep me, it's the only solution,"' and he went through the window, she told the Times. Patrice Vic was 31. Declaration of Charlotte L. Kates (11 October 1998)
14. She returned to Flag for further "handling" for her
Lyme disease, which was continually worsening as she put off
medical treatment on the advice of CoS representatives. Once
again, after receiving numerous "intensives" Flag
auditing, she was still afflicted with Lyme disease.
Nevertheless, Scientology continued to exploit the
situation for money, involving her again in an
intense registration session. She was told that she
would need $8000 worth of additional auditing. She
explained repeatedly to the registrar that she had
nothing, that she had spent her last $2000 for her
4-year-old daughter's International Association of
Scientologists Lifetime Membership, that she could
simply not afford another intensive. As mandated in Scientology policy, the reg continued the hard sell until she
felt that she honestly would not get out of that cycle if she did not agree to
buy the intensive. She was given a list of the names and telephone numbers of
wealthy Clearwater Scientologists, and told to call them until one of them
agreed to let her put her intensive on his credit card. She
resisted the idea, and once again, felt forced to back down.
Calling down the list, asking people she did not know for a
credit card number for an $8000 intensive, she hated the
idea but her resistance had been broken down. Eventually,
one agreed.
15. She received the intensive. After spending approximately one hundred thousand dollars on Scientology's cures, she had "learned" in her auditing sessions that billions of years ago, in a past life, she had been forced to "zap" her mother with a ray gun by an evil space government, yet she was still afflicted with Lyme disease. She had maxed out all of her credit cards, taken out loans, and otherwise expended all of her resources--and given all of her money to Scientology in return for a much-promised, never-materialized cure for her Lyme disease. She was repeatedly discouraged from visiting a doctor, and sent back again and again, to Flag, for more NED Assists, more auditing, one more intensive, one more process, eventually leaving one Scientologist with untreated Lyme disease, and the CoS thousands of dollars richer. She still owes one Scientologist in Clearwater $8000. Scientology still promises her a cure, still attempts to lead her on the medical runaround. Affidavit of Scott Mayer (9 March 1994)
8. The purpose of the registrar is to make more money
all the time for Scientology. At the time,
Scientology had various sales
courses that taught registrars to strip resistance from
people they were 'regging.' Registrars were taught
how to push various buttons with regard to their mortality
and their spirituality and their ability to be at peace
as a being. Every button that could possibly pushed
was pushed in order to get a person to make large advance
payments. We got so good at it that we were sending
$250,000 to $500,000 a week out of the Los Angeles area
alone. The money would be sent out of the country to
various places in the world including accounts in St.
Hill, England.
[...] ...Indeed, I personally pressured people to take out mortgages on their homes in order to pay for Scientology services. Moreover, at one point I put together a group of 8 or 10 registrars on the Excalibur, trained them up under Jim Douglas and forced collection of back monies from people who owed the Sea Org or Scientology money. Affidavit of Monica Pignotti (29 September 1989)
There was a least one occasion that I can recall that
registrars from higher Scientology organizations came
to our mission and used high
pressure sales tactics to get us to sign up for
more courses. One such tactic was called the "postulate
check", where the person would
be asked to write a check for an amount that they didn't
have in the bank account. The theory behind this
was that by writing such a check, the person would be
given the incentive to create the money (Scientologists
call creating something "mocking it up"). If a person
really had a strong intention to get the money, he or
she could mock it up. I wrote a postulate check for
$1,000, even though I had less that $100 in my bank
account. The next day, I went to my bank to try to get
a loan for $1,000, but was turned down due to no credit
history. My check bounced.
Affidavit of Hana Eltringham Whitfield (8 March 1994)
12. The dentists were pushed to
buy a CSI auditing package for nearly $1,000 an hour,
with a minimum of 25 hours, for each dentist.
They saw their budget overextend and put a stop on the
check. On the same day the dentists heard one of their
SMS consultants, who touted no connection between SMS
and CSI, talk about the transgressions they had divulged
to their auditors in confidential priest-penitent auditing
sessions. The same day, one dentist's wife also bought
home a pack of critical CSI news articles from the public
library.
13. SMS and CSI went into overdrive and the screaming and duress began. The dentists were threatened: to make the check good one dentist was blackmailed and the other was told he would reincarnate as a rock in his next life. My superior and I were fired two weeks later, and I left Scientology forever. Monica Pignotti, LMSW: "The Use of Mind Control in Scientology"
The Scientology Registrar - The job of the registrar
in Scientology is to use high pressure sales tactics
to sign people up for courses. This is especially true
for front groups, such as Sterling Management, Singer
and numerous others. Once the
registrar gets the person into his/her office, the person
is not allowed to leave until he/she has signed up for
a course and paid. If the person says, "I’d like time
to think this over", this is not allowed. The
staff at Sterling is told that the person should not
be allowed to "think" about it because that would give
his "reactive mind" a chance to take over and so they
must pay immediately. I have personally talked to many
people who have been held for hours in the registrars
office, sometimes all night, until out of sheer exhaustion,
they gave in. For further details, see
Robert Geary, DDS’s
video or audio tape at the 1990
CAN Conference (available from CAN National) and
the Sally Jessy Raphael show of July 9, 1991.
Bob Penny: "Social Control in Scientology - Scientology Training: Selling 'Hard Sell'"
Hard Sell technique that I observed (and was subjected
to) consisted of a fast-paced and disorienting swirl
of asserted and presumed agreements, trumped-up emergencies,
plays on loyalty, physical exhaustion, sophistical arguments,
accusations of betrayal, guilt-trips, browbeating, physical
and verbal intimidation, humiliations, attacks, threats,
insults, alienations of affection, ganging-up-on, asserted
and presumed commitments, promises, demands, orders,
invalidations, ridicule, plays on deeply felt needs,
pleas, misidentifications, misrepresentations, putting
words in my mouth, telling me what I think, asserted
truths, validations, praise, flattery, plays on status,
"trust me's" -- anything to destroy my position, to
close the sale, to get the stat, to get the check.
On one occasion (personal experience)
this went on day and night for three days. These
words do not begin to describe it.
Hard Sell is official written Church policy. It is justified in terms of this preemptive definition: caring enough about the person to insist that he Buy Now and get the service that will rehabilitate him. Actual techniques are learned primarily from role models, but also in classes and workshops. The effect is to undermine all meaning and value apart from Scientology. It becomes permissible to destroy anything (of someone else's) to produce a result useful to the Church. A registrar told my wife, "What have you got to lose?" when they were discussing whether I might leave if she borrowed against our fledgling business to purchase Scientology services. That same registrar explained his actions to me, "I'm just doing my job." I tried to explain away such events as just the isolated action of lone individuals, but after my 1986 trip to Scientology's base in Florida I could no longer deny that this sort of action is typical, characteristic, and approved by the Church. I saw and experienced additional instances, and attempts were made to recruit me for similar activity. I saw that a major activity at the religious retreat is to train people in such actions and to handle their scruples. Time (1983): "Mystery of the Vanished Ruler" (Gerry Armstrong has scans of this article)
[...]
Alan Walter, a Scientologist for 20 years and a mission
holder in the Middle West, contends that "Hubbard was
a genius in many ways. He was set up by these kids.
They were doing insane things. It was a reign of terror."
Larry Wollersheim, who considered himself "a cult salesman,"
says that he was trained to locate the assets of church
members and then help them devise explanations to relatives
for why they needed so much money.
"I was constantly hammered to
coerce people to get loans," he claims. [...]
Irish Times (2002): "Church pressed woman to sell shop, court told"
She was told there would be a cost involved, and
it was suggested to her that she
could borrow from her family or her boyfriend if she
did not have the money.
When it was suggested that she should sell her sports shop to pay for the courses, she was shocked because she had spent the previous 12 months trying to prevent it from going under. She was told she was completely wasted as a retailer and should involve herself with the most ethical group on the planet. They put pressure on her. The cost of the courses was (pounds) 9,200 sterling. "By the time they had finished with me after five hours had elapsed, I had agreed I was going to sell my business. I was elated," she said. She tried to borrow from her boyfriend at the time, who turned down her request. Akron Beacon Journal (1990): "A tale of capture and brainwashing" by Richard Weizel
But Shumaker said they got nervous when Sterling
wanted them to sign up
immediately and pay $20,000 for further seminar
work.
"They were intent on closing the sale that night, and taking our $20,000 right then and there," said Shumaker. "They didn't want to wait and wanted to know how big our credit lines were." City of Clearwater Commission Hearing, 1982: The Church of Scientology - Day 4, conclusion
And there are many other affidavits here that pertain
to various subjects, including a widow,
Peggy Baer, from whom in two weeks
they got thirty-three thousand dollars shortly after
her husband died —she was targeted — and
similar types of items.
|
Rev. Murray Luther (2005): "The Forbidden Side of Scientology: Religious Hard-Sell"
Rounding out Scientology's entrepreneurial
activities is merchandising. Hubbard recognized the
value of merchandising Dianetics and Scientology
books and recorded lectures in an appropriately
titled Policy Letter, Merchandising Expertise.
Hubbard pointed out that Church organizations that
specialize in the selling of course packs, books,
and tapes are "...a Goldmine. Effective promo mailed
to the right Publics brings you this goldmine."
Hubbard believed there was unrealized potential
here. Specifically he said, "The Individual
Market as yet has never been tapped. And remember,
it's the Individual Sales which gives you
your profit margin and your stocks." Although that
may sound like something that could have come from
some late-night TV real estate seminar, it's also
Church policy.
For the Scientologist, slick promotion, aggressive salesmanship, hard sell advertising, and strategic merchandising are a means towards achieving an end - the expansion of Scientology. Scientologists blithely justify their zealous sales techniques because they firmly believe, "Scientology is the only workable system Man has...it has no competitor." Now if you'll excuse me, I'm off to attend the latest super-important confidential briefing where I've been promised the latest inside scoop from the Church's top officials. But somehow I get the feeling it's not going to live up to the hype. More likely there'll be nothing particularly confidential discussed, and worse, it's not going to be brief. ITV (England, 1996): "The Big Story - The S Files" @ Xenu TV Dermot Murnaghan: [...] But even though Alex handed over more than £23,000 she still wasn't satisfied. Within days he'd been persuaded he needed more training courses, tapes and books amounting to a further £2,000. Alex Bowernan: They played me for a puppet. They managed within the space of a week to get £25,000 off me. That's more than my bank's ever managed to do. Dermot Murnaghan: Alex's story is not unique. According to Andrea it happens all the time. Andrea Catt: People were persuaded to re-mortgage their homes, sell their homes, cash in the policies supposed to pay off their mortgages, borrow against pensions, sell family jewels, borrow from their families, sell their cars. Anything you can possibly imagine that a person could do to raise money, people were persuaded to do to pay into Scientology. [...] Dermot Murnaghan: If targets had no ready cash or property to sell they'd be persuaded to take out a loan. To make borrowing easier Registrars kept a handy stock of forms from all the major lending financial institutions. They then persuaded people to lie about the purpose of the loans. This constitutes criminal deception. [...] The Oregonian (May 1985): "The Selling of Scientology" by Fred Leeson
Starting in 1972, Hubbard approved new sales policies
based on a book called "Big League Sales" written by
an automobile salesman.
"A situation exists In some orgs (Scientology organizations) where sales are very low," Hubbard wrote in 1974. "A second situation exists In several orgs where only very tiny payments are made by the public on the 'sales' that are made. "Further data is that Big League Sales has not been pushed for a year," he continued. "Selling, closing deals, getting the money is a highly specialized tech. I have seen a Reg (registrar) actually offer credit or suggest a tiny payment when the prospect was sitting there with the full price in his pocket, ready to hand it over," Hubbard wrote. "On the other side of the scene, there are Reges who seem utterly magical. People walk in and buy in droves, the money mounts up to great heights. "One could say these magical people may have a 'knack' for selling, a talent. And leave it to mystery. It is no mystery. They use the tech of selling and use it straight. They are not in doubt about what they are doing. They do it ... They just plow right ahead and SELL and CLOSE and take the money in full." Time (May 1991): "Scientology: The Thriving Cult of Greed and Power" by Richard Behar
Dentist Robert Geary of Medina, Ohio, who entered a
Sterling seminar in 1988, endured
"the most extreme high-pressure sales tactics I have
ever faced." Sterling officials told Geary, 45,
that their firm was not linked to Scientology, he says.
but Geary claims they eventually convinced him that
he and his wife Dorothy had personal problems that required
auditing. Over five months, the Gearys say, they spent
$130,000 for services, plus $50,000 for "gold-embossed,
investment-grade" books signed by Hubbard.
Geary contends that Scientologists
not only called his bank to increase his credit card
limit but also forged his signature on a $20,000 loan
application. "It was insane," he recalls. "I
couldn't even get an accounting from them of what I
was paying for." At one point, the Gearys claim, Scientologists
held Dorothy hostage for two weeks in a mountain cabin,
after which she was hospitalized for a nervous breakdown.
Hubbard said Scientology must
be marketed through the "art of hard sell," meaning
an "insistence that people buy." He said that, "regardless
of who the person is or what he is, the motto is, 'Always
sell something....' "
Hubbard contended that such high-pressure tactics are imperative because a person's spiritual well being is at stake. Among other things, he directed his followers to: "rob the person of every opportunity to say 'No.' "; "help prospects work through financial stops impeding a sale"; "make the prospect think it was his idea to make the purchase"; utilize the two man "tag team" approach, and "overcome and rapidly handle any attempted prospect backout." One of the most important techniques in selling Scientology, Hubbard said, is to create mystery. "If we tell him there is something to know and don't tell him what it is, we will zip people into" the organization, Hubbard wrote. "And one can keep doing this to a person -- shuttle them along using mystery." Carlton Television (Feb. 1995): "Inside the cult"
Stuart Boote (former 5th in charge at the Poole org
until November 94) explained that this was deliberate
staff policy: "The idea was that you weren't going to
let them leave because often you found that if people
had a moment or two to themselves to think, the chances
were that they'd leave or change their minds about the
money they'd paid in for a course, which was often quite
high." Stuart attended many late night meetings to decide
which clients to hit financially. "It would become a
money-orientated thing, that you would be looked at
as to how many services we could get out of you, how
much money we could milk you for.
East Grinstead Courier (May 1988): "The 'Hard Sell' Cult"
As a campaign by members of the church of
Scientology to make Britain the first Scientology
country gains momentum, we can reveal the cost of the "hard sell" 'religion' which has split families
and which last week led one Ashurst Wood couple to the Bankruptcy Court.
Our investigations suggest the cult uses high pitch American style sales techniques to trap their hapless "believers" in a never ending web of lengthy courses.
Be prepared with handfuls of promissory notes, she was
told in one notice right from the top. Get them to agree
to any form of repayment, however small, and rush the
money immediately to Flag (the organization on the Hubbard
ship which drifts around the Morocco-Portugal area).
One bulletin gives leader Hubbard’s glowing endorsement of Big League Sales Closing techniques, a book by a U.S. super salesman type, "Use it to the hilt, Make More Money," she claims she was told. MacLean's (1966): "Is this the happiest man in the world?" by Wendy Michener
Scientology's hard-sell tactics were never plainer than
at the Road to Freedom Congress, held in Toronto last
May to coincide with the visit of the very first clear,
John McMaster. The written instructions issued to the
staff make it perfectly clear that the main orientation
of the congress was, well, pretty commercial: " . .
. Wear very bright colors and big smiles and be very
safe to talk to . . . We want
to establish an atmosphere like a country fair — friendly
as hell, noisy, crowded, colorful and sell-sell-sell."
Affidavit of Suzette M. Dearing (10 August 1989)
In 1982 he insisted that the "parishioners"
at COSMD Sacramento and Davis chip in enough to make
the payments on his brand-new
Saab. All the staff and public people had to chip
in and buy a $10,000 watch for
Martin Samuels, who founded the missions
and lived in a very expensive home in
Oregon,
built by staff members. Also, at that time, Jeff Cora,
the director of our mission, lived in a very nice 2,000
square foot home in a suburb of
Sacramento. At current prices, that house would
run around $220,000. The mission was his and his wife's
only source of income, yet somehow he could afford mortgage
payments and a new car when my husband and I barely
could make $200 rent payments and feed ourselves and
a year-old baby and were using food stamps to buy groceries.
Ariane Jackson: "OT8 denounces Scientology"
The various methods used to persuade my ex-husband to
pay money. These included daylong
interviews by groups of salesmen, "investment opportunities",
donations to translate a book, donations to "protect
Scientology", etc., etc. Two of the "investment
opportunities" where he loaned almost half a million
dollars in 1989 to a "patron" and a "patron meritorious"
of the International Association of Scientologists"
(IAS) turned out to be very bad "investments".
Declaration of Robert Geary (5 September 1993)
Every asset my family had was being systematically targeted
and attacked. I was being told
to take out one loan to cover another and to take out
home equity loans on our house. Even though my
wife had not yet completed the auditing in the clear
package, she was purchasing auditing at a higher level
from the Flag Service organization of the Church of
Scientology in Clearwater, Florida.
While my wife was in San Francisco alone, my office staff and myself were required to attend a Sterling Management Systems seminar in Chicago. While attending the course, Mr. Bradham arrived with a Scientologist auditor. They pulled me out of the course and away from my staff and took me to a hotel room where they audited me on the E-Meter. The auditing was done because they were concerned about my "money button" due to my resistance to the inordinate financial demands Scientology was making on my family.
The Church of Scientology has settled its lawsuit with
a Michigan man who said church representatives pressured
him into paying more than $13,000 for services, church
attorney Paul B. Johnson said Tuesday.
Mark Lweandowski said in the lawsuit that church representatives interrogated him for more than four hours in December 1989 and wouldn't let him leave until he agreed to pay $2,000 for a lifetime church membership. Forbes (1986): "The prophet and profits of Scientology" by Richard Behar
The other move was to step up the flow of money dramatically.
Among Larson's duties were levying
fines on wealthy auditing subjects, whose intimate auditing
sessions had been transcribed in writing, and forcibly
dunning mission holders (franchisees) for millions of
additional dollars for Hubbard agents. "In 1983,"
says Larson, "I manipulated a half-million-dollar inheritance
out of Bob B... He was naive as hell. D.M. (David Miscavige)
called me up in the middle of the night [about Bob B...]
He wanted the money.
CBC (Canada, 1985): "The Fifth Estate - Scientology" Ken Alliston:
Vy Alliston:
Valley News (1977): "A reporter takes the Scientology test" by Brian Alexander
The counselor who evaluates a potential parishioner's
answers to a 200-item questionnaire deftly turns an
insightful psychological dialogue into a high pressure
sales pitch.
Some critics of Scientology say the church's counseling techniques are over-rated and over-priced. Some say it's hard to say no to the minister's hard sell, that once you're drawn into the web of courses and counseling offered by the church, the exit is well hidden. In an effort to find out, a reporter posed as a college student and took the test. Cherokee County Herald (1990): "'Management Seminar' Harrowing Experience" by Terry Dean
In an open letter to readers of the New York Times,
publisher Lyle Stuart quotes a former Scientology recruiter
as saying, "Our job as Scientologists is to suck every dime we
can from a person. We
convince them that they are saving not just this world
but the entire universe!"
According to Stuart's letter, the goal of Scientology experts is $80,000 per customer, which is extracted in sums of $20,000 to $30,000 per year. Scientologists even ask the customer to sign a billion-year agreement. Tom Voltz (1998): "Scientology With(out) an End", "Immortality Costs Money or The Finances of Scientology"
I interviewed a former Scientology salesperson about
the sales practices: about his personal experience
and his observations of his sales associates. The
Scientology salesperson (I will call him "Karl" in
this chapter) had this to say about the Hard Sell
Pack:
Being "incapable," to a salesperson, means that he is not selling anything. [...] |